If you run a small business, you know how hard it can be to reach new customers. These days, most people search online before choosing where to shop, eat, or get services. That means you need to make sure your business shows up when they search.
At FindersPage, we’re here to help you get seen by local customers. Our platform lets you list your business easily so people in your area can find you. But listing your business is just one part of the plan.
Digital marketing doesn’t have to be expensive or complicated. Here are some of the most important marketing trends small businesses can use to grow in 2025.
1. Improve Your Local SEO
Local SEO helps you get found by people in your area who are looking for what you offer. It’s one of the most effective ways to reach new customers near you.
To get started:
- Make sure your business is on Google Maps with up-to-date details like hours, address, and phone number.
- Get your business listed on local directories like FindersPage.
- Ask happy customers to leave reviews. Positive reviews make people trust you more.
- Add your city or neighborhood name to your website content so local searches find you.
Local SEO is simple but powerful. It helps nearby customers find you before they find your competitors.
2. Use Short Videos to Promote Your Business
Short videos are everywhere now—from FP Mini Videos, Instagram Reels, and TikTok to YouTube Shorts. People love quick, honest videos that show what your business is really like.
You don’t need fancy equipment. A smartphone works fine.
Here are some ideas:
- Show your products or services in action.
- Give helpful tips related to what you sell.
- Share a day in your life at your shop.
- Feature happy customers or testimonials.
Short videos help you connect with your audience in a personal, friendly way.
3. Make Your Emails Personal and Useful
Email is still one of the most effective marketing tools for small businesses. But you need to do it well.
Instead of sending the same email to everyone, try making it personal.
- Use the customer’s name.
- Offer special deals just for them.
- Share news about your business or helpful tips.
- Thank them for supporting you.
A good email feels like a conversation, not an ad. That’s what keeps people reading and coming back.
4. Get Ready for Voice Searches
More people are using voice assistants like Google Assistant, Siri, or Alexa to find local businesses. Instead of typing, they ask questions out loud.
Your website should use clear, natural language to answer those questions.
For example:
- Include simple answers to common questions.
- Make sure your location and contact details are easy to find.
- Use phrases that people actually say, like “best bakery in [Your City].”
Being prepared for voice search helps you show up when people ask for what you offer.
5. Collect and Share Customer Reviews
When someone is deciding where to shop or who to hire, they check reviews first. Good reviews help new customers trust you.
Make it easy for customers to leave reviews:
- Ask them in person after you finish a job or sale.
- Send them a follow-up email with a link to review you.
- Reply to reviews to show you care.
Share your best reviews on your website and social media. Real feedback from happy customers is one of the best marketing tools you have.
6. Sell Directly on Social Media
People don’t just use Facebook and Instagram to look at photos—they buy there too.
Set up a shop on Finderspage, Facebook or Instagram so customers can see and buy your products without leaving the app.
You can also:
- Tag products in your posts.
- Run ads to reach more local customers.
- Chat with customers directly to answer questions.
Selling on social media makes it easy for people to choose you.
7. Post Helpful, Honest Content
Customers want to know who you are and what you know. Sharing helpful content builds trust and shows you’re an expert in your field.
Think about what questions people often ask you and answer them.
You can:
- Write blog posts with tips and advice.
- Share how-to videos.
- Post photos showing your work or products.
Good content helps customers get to know you before they buy.
Final Thoughts
Marketing doesn’t have to cost a lot. Simple, steady steps can help you reach more people, build trust, and grow your business.
At FindersPage, we want to help local businesses like yours get seen. Listing your business with us is easy and free.
If you’re ready to get more customers in 2025, take the first step today.
List your business on FindersPage now.
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