Homebuyers today do not just check property websites or wait for open houses. They spend a lot of time on TikTok, Instagram, and YouTube, looking for home tours, neighborhood videos, and design inspiration.
For agents, this means social media is no longer optional. It’s now one of the best ways to get in front of buyers. If you combine smart social media marketing with a professional listing on a trusted platform like FindersPage, you make it easier for buyers to find you in more than one place.
Below are the top social media trends for 2025 that can help you market properties, grow your brand, and get more serious leads.
1. Short-Form Video is a Must-Have
Short videos are now the most powerful type of content for real estate. Platforms like TikTok, Instagram Reels, and YouTube Shorts let buyers see homes in a quick, engaging way.
Ideas for short videos:
- Quick home walk-throughs
- Before-and-after renovation clips
- Neighborhood lifestyle highlights
Pro Tip: If your property is listed on FindersPage, share the video link in your posts so buyers can go directly to the full listing for more details.
2. AI is Making Marketing Easier
AI (Artificial Intelligence) solutions such as ChatGPT, Canva AI, and Runway enable agents to reduce time while still producing high-quality marketing materials.
With AI, you can:
- Write property descriptions in minutes
- Create catchy social media captions
- Design beautiful flyers and graphics without a designer
This means you can focus more on selling and less on content creation.
3. Hyperlocal Content Builds Trust
Buyers want more than just the details of a home — they want to know what life will be like in that area. Sharing content about the local community shows that you are a neighborhood expert.
What to post:
- Local market updates
- Popular restaurants, coffee shops, and parks
- Local events and festivals
When you provide this kind of information, you’re not just selling a home — you’re selling a lifestyle.
4. Social Media is Now a Lead Generator
Social media is no longer just for building brand awareness — it’s now a powerful tool for generating direct leads. Features like Instagram lead forms, Facebook ads, and direct messaging make it easy for interested buyers to contact you instantly.
Tip: Always direct these leads to your online real estate property listings so they can view complete details, photos, and other homes you have for sale.
5. Be Real, Not Perfect
People trust agents who are genuine and relatable. Perfectly staged posts are fine, but buyers also like to see the real side of your work.
You can share:
- Behind-the-scenes videos of a home being prepared for sale
- Your daily routine as an agent
- Real client success stories
This builds trust and helps you connect with buyers on a personal level.
6. Work with Local Influencers
Influencers aren’t just for fashion and beauty — they can help sell homes too. Partnering with local influencers allows you to reach a fresh audience of potential buyers.
For example, a lifestyle blogger or a local business owner could tour one of your real estate listings and share it with their followers, giving your property greater exposure and attracting more interested buyers.
7. Optimize for Social Search (SSO)
Social media platforms like TikTok, Instagram, and YouTube are now being used like search engines. Buyers type things like “Homes for sale in Miami under $600k” right into the search bar.
To show up in these searches:
- Use location hashtags like #NewYorkHomesForSale or #DallasRealEstate
- Add keywords to your captions and video titles
- Always tag the city or neighborhood
This will help your posts appear when buyers are actively searching for homes in your area.
Why Combine Social Media with FindersPage?
Social media is excellent for getting attention, but attention alone does not sell homes — you also need a place where buyers can view all the details.
That’s where FindersPage comes in — when your listings are there, you get:
- Buyers can search for your properties easily
- All your contact details are in one place
- You can be found by people who are ready to buy, not just browse
By combining social media marketing with strong local branding and property listings, you cover both awareness and conversion — helping you get more real, ready-to-buy leads.
Final Word
The real estate social media trends for 2025 are about speed, authenticity, and smart use of technology. Short videos, AI content tools, hyperlocal posts, influencer partnerships, and social search optimization are all key to staying ahead.
If you want to sell faster and get more quality leads, build a strong social media presence and list your properties on FindersPage. This combination will make you visible to more buyers and help you close deals more effectively.
Comments (0)